Amazon Business | Compliance & Reporting

A fun 30-second comedy spot for a B2B purchasing feature, set in a bike company’s office that’s fully committed to the bit, with helmets at desks and a manager pedaling under his. The world-building is what makes it work. A dry spend-monitoring feature becomes a quick, relatable joke about someone ordering something they shouldn’t, and the alert reflected in a cyclist’s sunglasses is a great touch. The amazon business product screens inserts are also clean and very visible so viewers can see how it works.