← All work
Announcement
·
0:49
Introducing the Framer MCP
A funny, relatable launch film for an AI feature that plays out as a tiny bedtime story. A woman is woken by a flood of panicked late-night messages from her boss, sorts it out from her phone without getting out of bed, and goes straight back to sleep. The joke does all the selling: you instantly get the benefit without a single feature explanation, and the rich, moody bedroom lighting makes it feel like a short film rather than a software ad. The product itself only appears briefly in fast screen flashes, so you come away with the feeling but not much sense of how it works. It's a small, contained shoot with one actor and one location, very achievable on a modest budget, and highly shareable on social and launch day.
Industry
Design & Engineering
Format
Announcement
Style
Live Action + UI, Comedic
Studio
Yellow Fellow
Company
Framer
Year
2026
Collection
Under 2 mins, Product launch films