Introducing Ponder

This is a really well produced launch film that would have had a slightly higher budget than others and would have taken a lot of planning. I like that, although the business is in the creative industry, it's not one of those typical super fast-paced ones. It has moments of pause in it. I also like that the shots of the UI have been recorded by a camera recording a screen rather than that high-fidelity look of doing screen recordings. It makes it feel a bit more real and less techy. Overall a really well produced launch film.