What is Locational Marginal Pricing?

A clear, calm explainer from Modo Energy that breaks down how electricity prices change from place to place, guided by one of its market analysts. The look is the hook. She sits on a simple chair against a warm plaster wall while key terms write themselves onto the wall beside her in an elegant serif, which makes a dense topic feel approachable. The concepts are then illustrated with paper cut-out maps of Texas on dark textured backgrounds, with little houses, wind turbines and city skylines moving around as prices rise and fall.